Category: Technology

Powercast demonstrates wireless power infrastructure enabling scalable, battery-free sensing and continuous data collection at the edge.

PITTSBURGH, PA, UNITED STATES, March 5, 2026 /EINPresswire.com/ — Powercast Corporation will exhibit at Embedded World 2026, March 10–12 in Nuremberg, Germany, demonstrating how wireless power is becoming core infrastructure for scalable, sustainable data collection at the edge.

Across commercial buildings, industrial facilities, healthcare environments, logistics networks, and data centers, organizations are rapidly increasing the number of connected sensors deployed to monitor temperature, humidity, occupancy, vibration, asset location, and system health. The opportunity is clear: more granular, real-time data enables better automation, predictive maintenance, and operational efficiency.
The constraint is power.

Batteries introduce recurring maintenance cycles, replacement labor, and environmental waste. Hard-wired installations increase capital costs and restrict device placement. At scale, these limitations create friction that slows deployment and undermines the economics of dense sensing networks.
At Embedded World, Powercast will demonstrate a different approach: a persistent wireless power layer engineered specifically for distributed edge devices.

Powercast’s platform spans long-range over-the-air RF energy harvesting, mid-range magnetic resonance wireless power, and high-power inductive charging—delivering power from microwatts to kilowatts across distances ranging from inches to hundreds of feet. This breadth allows organizations to design systems that operate continuously, without relying on disposable batteries or fixed wiring infrastructure.

At the device level, Powercast’s Powerharvester^® RF energy harvesting semiconductor chipsets embed directly into custom PCB designs, converting RF signals into usable DC power. When paired with Powercast’s PowerSpot^® transmitters—or with existing RAIN RFID reader infrastructure already deployed across retail, healthcare, logistics, and data center environments—these receivers transform communication signals into distributed energy networks.

Infrastructure that once only moved data can now be leveraged using Powercast technology to power the devices collecting it.

Live demonstrations in Hall 3A, Booth 103 will include ultra-thin (1.2mm) battery-free Bluetooth^® Low Energy (BLE) sensor tags developed with InPlay Inc. These sensors harvest RF energy at distances up to 85 feet (26 meters), delivering continuous environmental data without service visits or battery replacement. The result is scalable, maintenance-free deployment of sensing networks in spaces where access, uptime, and reliability are critical.

Powercast will also showcase RFID-powered environmental sensors currently deployed for server rack monitoring in data centers. These wire-free devices provide granular thermal and environmental data to support cooling optimization and uptime protection—without adding wiring complexity to already dense infrastructure.

“While AI models continue to grow in capability and speed, their deep success will ultimately be dependent on the quality and scale of data collection,” said Charles Goetz, CEO of Powercast. “Creating a sustainable and scalable infrastructure for this data is no longer optional—it is a strategic imperative. Powercast is addressing this head-on by providing the wireless power foundation that makes continuous, large-scale data harvesting possible.”
With more than 30 million wireless power–enabled products deployed worldwide and an extensive patent portfolio, Powercast provides semiconductor ICs, modules, transmitters, development kits, and system-level integration support that enable organizations to design for perpetual operation from the outset.
Powercast invites executives, product managers, and embedded systems engineers to visit Hall 3A, Booth 103 to explore how scalable wireless power infrastructure can be integrated directly into next-generation edge devices.

About Powercast Corporation
Founded in 2003 and headquartered in Pittsburgh, Pennsylvania, Powercast Corporation develops wireless power technologies ranging from short- to long-distance and from microwatts to kilowatts. Powercast’s portfolio includes RF wireless power, inductive wireless charging, magnetic resonance wireless power, and battery-free sensing solutions, supported by more than 300 patents worldwide. By eliminating the constraints of batteries and cables, Powercast provides the critical infrastructure necessary to power the edge in a scalable, sustainable way, ensuring continuous data collection for the next generation of intelligent environments.

The Bluetooth^® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc.

Ross Petrocelli
Powercast Corporation
+1 412-923-4779
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A staggering 68% of organizations are shifting their marketing strategy to add PR to the mix. But they aren’t all following a winning playbook.

VANCOUVER , BRITISH COLUMBIA, CANADA, March 5, 2026 /EINPresswire.com/ — “No news” means marketers lose in 2026. Over 80% of AI search citations now come from earned media, including news stories, expert commentary and more.

No media coverage means a lot of companies are practically invisible to online searches. PR is no longer just a nice-to-have marketing tactic. “It’s a whole new marketing ball game in 2026 and companies need a way to stand out or they’re dead,” says Mind Meld PR agency Founder & CEO Jonathon Narvey. “That’s why we’re releasing Mind Meld PR’s new 2026 PR Playbook: Less Automation, More Results. It includes proven strategies and tactics to give brands an edge in getting media coverage so they won’t be invisible to search engines.”

A staggering 68% of organizations are shifting their marketing strategy to add PR to the mix.
But they aren’t all following a winning playbook.

The problem? “Many marketers trying to boost their PR results are actually doing counterproductive things,” Narvey explains. “For instance, many companies are using AI to pitch journalists. We love AI. We use it for some things, sure. But from our experience, humans manually pitching humans is still the way to go. It gets the actual news coverage that search engines care about.”

Mind Meld PR analyzed 10 customized PR pitch campaigns across industries including SaaS, adtech, edtech, and retail. The analysis compares the industry standard for outreach to highly customized pitches by Mind Meld PR’s experienced professionals.

The analysis of Mind Meld PR’s own PR campaigns alongside market research have led to actionable advice from Mind Meld PR’s 2026 playbook to win media coverage:

Spray and pray? No way. Personalized pitching still works best. Personalized, targeted pitches had an average open rate of 58 percent. That’s well above the industry average PR pitch open rate of 34 percent (cited in a Mailchimp report).
Rapid iteration across PR campaigns gets results. Most successful PR campaigns covered in the analysis used at least 1 to 3 fresh angles per week across highly-targeted segments. Spamming out just 1 PR pitch a month does not cut it.
AI pitching burns bridges. 82 percent of regular consumers can easily detect AI-written content. When reporters get an AI pitch, they block them a lot of the time. Saving a bit of time on pitching while burning your relationship with most reporters is not a good trade-off.

“The Mind Meld PR 2026 PR Playbook: Less Automation, More Results” is available for free upon request by emailing info@mindmeldpr.com

About Mind Meld PR

Mind Meld PR is a Public Relations Agency that works with innovative tech companies in the USA, Canada and beyond to build their brand with media coverage. They work with startups and scale-ups in SaaS, AI, FinTech, EdTech, HRTech, CleanTech, Real Estate Tech, and more.

Jonathon Narvey
Mind Meld PR
+1 604-230-2638
jonathon.narvey@mindmeldpr.com

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The world’s most widely used enterprise platform is now so complex that one in five organisations say it is almost impossible to manage securely

WASHINGTON, DC, UNITED STATES, March 5, 2026 /EINPresswire.com/ — Nearly half of large organisations (45%) have experienced a security or compliance incident caused by a Microsoft 365 misconfiguration, in the past 12 months, according to new research from CoreView, the global leader in Microsoft 365 tenant resilience.

The research finds that Microsoft 365 – used by over 2 million companies globally – has expanded so rapidly in scope and complexity that one in five organisations now say it is almost impossible to manage and secure at an enterprise scale. The UK reports the highest (27%), followed by the US (24%), Germany (10%) and Australia (8%).

To make managing Microsoft 365 easier, businesses are turning to AI. More than half of organisations (51%) have reversed AI-driven changes within Microsoft 365 due to security or governance concerns – including 64% in the UK, 52% in Australia, 46% in Germany and 40% in the US. Yet 70% of IT leaders say AI-driven administration would be valuable, underscoring the pressure to automate environments already struggling with complexity and control.

The report highlights seven key risk areas for organisations using Microsoft 365 as business-critical infrastructure.

1. More than four in five businesses say Microsoft 365 is a severe operational burden
82% of IT leaders describe managing Microsoft 365 as a severe operational burden – 85% in the UK, 83% in the US, 74% in Germany and 70% in Australia. And, more than one-third say the platform has become significantly more complex and resource-intensive over the past two years.

2. Organisations face more than 140,000 failed login attempts every week
Failed login attempts to Microsoft 365 average 140,443 per week per organisation, creating sustained operational pressure for IT teams and increasing the volume of potential security events requiring review.

3. Nearly half of organisations lack full control over their Microsoft 365 environment
Nearly half (45%) of organisations globally say they don’t have full visibility and control over their Microsoft 365 environment. The figure rises to 52% in the UK, compared with 47% in the US, 32% in Australia, and 24% in Germany. This reduced visibility forces greater reliance on manual oversight and reactive intervention.

4. Almost nine in ten don’t have blanket basic security controls that scale
CoreView’s analysis of 1.6 million Microsoft 365 users shows 90% of organisations struggle to enforce even basic security controls including password policies and failed login monitoring. Almost nine in ten (87%) organisations had at least some administrators operating without multi-factor authentication (MFA), and it is not enabled for 28% of administrators and 7% of users.

5. Governance problems are often only surfaced during audits or regulatory scrutiny
Governance gaps are often identified retrospectively, rather than prevented in real time. 43% of organisations globally report failed or delayed audits caused by slow, incomplete, or manual Microsoft 365 reporting, with issues surfaced only during audits or regulatory scrutiny. Rates are highest in Germany (46%) and Australia (44%), followed by the US (43%) and the UK (42%).

6. Security concerns have prompted AI resistance from the C-Suite
One-quarter (24%) of IT leaders say they are facing resistance from their C-suite over AI adoption due to security concerns. The figure rises to 34% in Germany and 32% in the US, and 28% in Australia, while just 13% of UK respondents report similar resistance.

7. Nearly half are concerned that AI could act without oversight
Although nearly half (45%) of organisations plan to replace legacy tools with AI-augmented solutions in the next 24 months, concerns remain. 46% are worried about AI acting without oversight, and 45% say success depends on AI actions being traceable and explainable.

“AI is being deployed into environments that aren’t ready for it,” said Andrea Sivieri, Chief Product & Technology Officer, CoreView. “Microsoft 365 has become operationally overwhelming, and organisations are turning to automation to cope. But when governance and security controls aren’t already in place, AI doesn’t fix the problem, it accelerates it. Without structure and guardrails, automation moves risk into production faster than teams can pull it back.”

ENDS

About CoreView

CoreView is the leading SaaS platform for Microsoft 365 Tenant Resilience.

About the research

The research is based on a survey of 500 IT leaders at large organisations with more than 1,000 Microsoft 365 users.

Coreview
3THINKRS
coreview@3thinkrs.com
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Infrared (IR)-based assistive listening solution meets rigorous federal procurement standards for performance, quality, and security.

BLUFFDALE, UT, UNITED STATES, March 5, 2026 /EINPresswire.com/ — Listen Technologies, a leading provider of advanced wireless listening solutions for 27 years, now offers Trade Agreements Act (TAA) compliant ListenIR. The new TAA-compliant ListenIR systems provide integrators and customers with more choices and greater flexibility to meet their unique project needs.

ListenIR is an assistive listening solution that transmits audio via infrared technology. The ListenIR system is ideal for use in courtrooms, boardrooms, medical offices, and settings where confidentiality is critical.

Why TAA-Compliant ListenIR is significant for integrators and venues

Compliance with TAA requirements means products meet the standards for performance, quality, and safety outlined in the TAA. TAA compliance is often a requirement of U.S. government contracts, federally funded projects, and contracts in highly regulated industries such as healthcare.

Listen Technologies is an approved vendor on the U.S. General Services Administration (GSA) Schedule. Its TAA-compliant ListenIR SKUs are included in GSA Advantage!^®, the federal government’s online ordering and shopping system, and available for purchase through this platform. This enables federal agencies and authorized buyers to quickly identify and procure compliant ListenIR solutions using pre-negotiated pricing and established acquisition pathways. With TAA-qualified products readily available, integrators and government entities can move projects forward with confidence, efficiency, and full adherence to federal procurement requirements.

Read more in Understanding TAA Compliance: What It Means and Why It Matters here.

“As a TAA-compliant solution, ListenIR is trusted for use in government and institutional applications, meeting stringent standards for quality, security, and reliability,” said Mikey Shaffer, vice president of North American sales at Ampetronic | Listen Technologies. “From large auditoriums to courtrooms to smaller spaces, ListenIR offers a secure, consistent, and clear audio experience, empowering everyone to fully engage in their surroundings with confidence.”

ListenIR combines reliable, high-quality performance and compliance flexibility

Whether a customer’s priority is accessibility, security, or federal procurement requirements, ListenIR offers a dependable listening solution with TAA-compliant options to meet their needs. TAA-compliant ListenIR products include:

• LR-5200T-IR-P1 – ListenIR TAA Advanced Intelligent DSP IR Receiver Package 1: A complete LR-5200-IR receiver package lets customers begin or expand their IR assistive listening system while aligning under TAA-compliance regulations.

• LT-84T-01 – ListenIR TAA 2-Channel Transmitter/Radiator Combo: This is a 2-channel transmitter/radiator that connects to a venue’s main audio system to broadcast an IR signal with high-quality audio to iDSP receivers while aligning with TAA compliance.

• LS-96T-01 – ListenIR TAA Advanced iDSP System: This is a secure, wireless audio solution designed for environments where confidentiality, reliability, and regulatory compliance are essential.

• LA-384T-01 – ListenIR TAA Intelligent 4-Unit Charging Tray: A 4-unit drop-in charging tray for use with Listen Technologies iDSP receivers. Wall, drawer, rack shelf, and tabletop mounting options mean the units are convenient to install and easy to access.

How does ListenIR from Listen Technologies work?

The ListenIR system includes transmitters, radiators, receivers, and accessories.

ListenIR connects to a venue’s audio source; e.g., a microphone or speaker. The transmitter converts the audio signal into the appropriate frequency range and then sends the signal to one or more ListenIR radiators. The radiator emits the infrared signal. Listeners in the space with ListenIR receivers can hear the transmitted audio clearly. Background noise is filtered out for more intelligible audio.

Read more about how ListenIR Provides a Superior Assistive Listening Experience here.

Benefits of the ListenIR system

• It is a complete and versatile system. The ListenIR system features transmitters, radiators, receivers, and accessories, including signage so venues can notify guests of the system’s availability and meet compliance requirements for assistive listening under the ADA (Americans with Disabilities Act) and local regulations. It is a cost-effective and easy way to install a solution in any space for multiple wireless audio applications, including assistive listening and interpretation.

• It features unrivaled receivers. ListenIR receivers are smaller and lighter than other receivers, making them comfortable and discreet for users to wear and easy for venues to dispense, store, and maintain. They also provide the best signal pickup and range of any available IR-based systems. The ListenIR receivers feature an IR-transparent material that lets them receive IR light from any angle, so end users can move about and receive the signal from any direction.

• It is secure. IR light cannot pass through walls, ceilings, or floors so transmitted audio stays within the space. Venues and end users can be confident there will not be audio spillover into adjacent rooms. This makes ListenIR a trusted choice in courtrooms, boardrooms, and other settings where privacy and confidentiality are critical.

• Its interoperability extends accessibility. ListenIR receivers work with other manufacturers’ transmitters and radiators. This lets venues extend the life of an existing IR-based system and expand coverage.

• It is TAA compliant. TAA-compliant offerings mean ListenIR can be trusted for federal use. The products are manufactured with precision and quality assurance that ensure long-term reliability and performance, and they meet global trade standards.

Availability

TAA-compliant ListenIR products are available now and shipping globally.

“ListenIR has always delivered exceptional sound quality, privacy, and ease of use for a variety of venues. With the addition of TAA-compliant ListenIR, integrators and customers now have a solution that meets federal procurement requirements while maintaining the performance they [have come to] expect. This is one more way Listen Technologies listens and responds to the needs of venues, channel partners, and end users,” added Shaffer.

Kim Franklin
Listen Technologies
+18015427750 ext.
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Playgrounds by I Can Be Brand Unveils Revolutionary Kids-Only Social Platform with Educational Rewards and Virtual Adventures

LAS VEGAS, NV, UNITED STATES, March 5, 2026 /EINPresswire.com/ — The digital landscape for children is about to transform with the launch of Playgrounds, a revolutionary social media platform designed exclusively for kids ages 5-12. Unlike traditional social networks that adapt adult platforms for younger users, Playgrounds is built from the ground up with children’s safety, creativity, and educational growth at its core.

“We’re not just creating another app – we’re building a digital Disneyland where kids can safely explore, learn, and connect,” says Shelby Sky, Chief Marketing Officer of I Can Be Brand. “Every parent knows the struggle of finding safe online spaces for their children. Playgrounds solves that problem while making screen time genuinely valuable.”

A Social Network That Pays Kids to Learn and Play
Playgrounds introduces a groundbreaking feature that sets it apart from every other platform: children earn real cryptocurrency rewards for positive engagement. Through the integrated I Can Be (ICAN) token system, kids accumulate digital currency by completing educational challenges, helping peers, creating content, and participating in community activities. These tokens can be redeemed for real-world rewards including family trips to theme parks, toys, books, movie tickets, educational subscriptions, and so much more.

“Imagine if every homework assignment, every creative post, every act of digital kindness earned your child points toward something they actually want,” Sky explains. “We’re teaching financial literacy, rewarding good behavior, and making learning addictive – in the best possible way.”
Safety Without Sacrifice

Playgrounds employs a multi-layered safety system that goes beyond industry standards:
• AI-Powered Moderation: Advanced technology screens every post, comment, and image before it goes live
• 24/7 Human Oversight: Trained moderators with backgrounds in child psychology monitor the platform round-the-clock
• Parent Command Center: Real-time monitoring, customizable controls, and detailed activity reports put parents in charge
• COPPA Compliant: Exceeds all federal requirements for children’s online privacy protection
“Parents can finally breathe easy,” says Sky. “They get full visibility and control while kids get the freedom to explore and express themselves safely.”

Where Education Meets Entertainment

The platform features three distinct spaces:
1. My Profile: A personal space where kids showcase achievements, track token earnings, and connect with approved friends
2. Playgrounds: Themed community spaces for different interests – from Science Lab to Art Corner to Story Time
3. Fun & Learn: An innovative blend of entertainment and education featuring video challenges, school assignments, and collaborative learning games
Schools can integrate directly with the platform, allowing teachers to post assignments, track progress, and reward academic achievement with tokens.

Early pilot programs show students completing homework 40% faster when token rewards are involved.

Virtual Pets Explore America’s Wonders
Playgrounds features an enchanting virtual pet system where children adopt and care for digital companions that live in breathtaking Pet Parks inspired by America’s most iconic landmarks. Kids can visit their pets at the Grand Canyon Pet Park, where adorable creatures play among stunning red rock formations, or travel to the Mount Rushmore Pet Park in South Dakota, where pets frolic beneath the famous monument. New themed parks launch monthly, each more beautiful than the last, teaching children about geography and natural wonders while they play.

“We’ve created something truly magical,” says Sky. “When kids visit their pets, they’re not just playing a game – they’re exploring beautifully rendered versions of real places. Parents tell us their children are now begging to visit these locations in real life. Check out the stunning visuals at playgrounds.kids.”

Part of a Larger Vision
Playgrounds represents the first phase of I Can Be Brand’s comprehensive ecosystem for children’s empowerment. The company plans to announce additional educational initiatives in the coming months, including a revolutionary approach to career education that will integrate seamlessly with the Playgrounds platform.

“We’re building more than an app – we’re creating a complete learning ecosystem,” hints Sky. “Imagine kids earning tokens on Playgrounds that unlock exclusive educational content about their dream careers. The connections we’re building will transform how children see their futures.”

Building Tomorrow’s Digital Citizens
“We’re raising the first truly digital generation, but we’re doing it with analog tools,” Sky notes. “Playgrounds teaches kids how to be good digital citizens from day one. They learn about online etiquette, creative expression, and even basic economics through our token system.”

Beta testing with 5,000 families across the United States yielded remarkable results:
• 94% of parents reported feeling “completely comfortable” with their child’s online activity
• Kids spent an average of 45 minutes daily on educational content
• Bullying incidents: Zero reported during the entire beta period
• Parent satisfaction: 4.9/5 stars

Launch Details
Playgrounds officially launches March 31, 2026, with a special early-access period for the first 10,000 families beginning March 15. The platform will be available as a free download on iOS and Android devices, with a companion web version for desktop access.

Premium memberships offering additional tokens, exclusive pets, and advanced features will be available for $9.99/month per family (unlimited children).

About I Can Be Brand
I Can Be Brand is dedicated to empowering children through innovative technology and positive reinforcement. Based in Las Vegas, the company focuses on creating digital experiences that parents trust and kids love.
For more information about Playgrounds, to request a demo, or to join the early access list, visit www.playgrounds.kids or contact info@icanbebrand.com.
#playgrounds #kids #kidssocial

Contact: Shelby Sky
Chief Marketing Officer
I Can Be Brand
Email: shelbysky@icanbebrand.com
Phone: 877-276-6531

Shelby Sky
https://www.instagram.com/icanbebrand/
909-697-5008
email us here
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New open source plugin embeds an MCP server into CrafterCMS, enabling AI agents to securely access content, APIs, and operational tools.

MCLEAN, VA, UNITED STATES, March 5, 2026 /EINPresswire.com/ — CrafterCMS, the AI-enabled headless CMS for enterprises, today announced the availability of the CrafterCMS MCP Server Plugin in the official CrafterCMS Marketplace, enabling developers and enterprises to integrate AI agents, tools, and automation directly into their digital experience applications.

The plugin embeds a Model Context Protocol (MCP) server inside CrafterCMS, allowing AI clients and agent frameworks to securely access content, trigger actions, and interact with services in a standardized way. By implementing the emerging MCP open standard, CrafterCMS provides a structured interface for AI models and tools to interact with enterprise content and systems. As a Spring/Java platform, CrafterCMS provides these and other AI-native capabilities through the Spring AI application framework.

With the release of the MCP Server Plugin in the Marketplace, CrafterCMS developers can now easily install and deploy the integration as a packaged extension, accelerating adoption of AI-powered digital experiences.

The CrafterCMS MCP Server Plugin transforms the CMS into a secure AI integration hub. AI assistants, copilots, and automation agents can interact with CrafterCMS through MCP to retrieve content, perform searches, trigger operations, and execute custom tools.

Developers can expose functionality to AI using several flexible integration approaches, including:

– Declaring tools via Spring beans or annotations
– Connecting existing REST APIs or OpenAPI specifications
– Mapping services through reflection-based service bindings
– Integrating domain-specific tools for AI agents

This allows organizations to expose their content, APIs, and operational capabilities as AI-accessible tools while maintaining strong security controls such as OAuth authentication and configurable CORS policies.

Through MCP, AI systems can interact with CrafterCMS in powerful new ways, including:

– Retrieving structured content, pages, and components
– Performing keyword, faceted, or vector searches across site content
– Triggering operational actions such as cache clearing or reindexing
– Monitoring site health and performance metrics
– Automating editorial workflows and content operations

This capability enables a new generation of AI-native digital experiences, including AI assistants embedded in websites, intelligent DevOps automation, AI-driven personalization, and conversational interfaces powered by live content.

The MCP Server Plugin complements the previously released CrafterCMS MCP Client Plugin, enabling full bidirectional integration between CrafterCMS and AI agents using the Model Context Protocol.

The CrafterCMS MCP Client Plugin allows large language models to interact with CrafterCMS context and tools directly from within the platform. The architecture includes:

– An MCP client service that exposes CrafterCMS context (including content, services, and operational capabilities) to the LLM
– A Spring AI–based chat client responsible for prompt orchestration, tool invocation, and abstracting connectivity to multiple LLM providers
– An embedded chat interface that provides a conversational UI directly inside CrafterCMS

This architecture enables AI copilots and agents to interact with CrafterCMS environments in real time — retrieving information, invoking tools, and assisting developers and operators through natural language interactions.

Together, the two plugins form a complete MCP architecture:

1) MCP Client Plugin: Connects CrafterCMS to external MCP servers and AI tools, enabling conversational AI interactions and automated workflows inside the CMS.

2) MCP Server Plugin: Exposes CrafterCMS content, APIs, and custom capabilities as MCP tools that can be consumed by AI agents and applications.

With both plugins available, CrafterCMS can now both consume AI services and expose its own capabilities to AI systems, enabling flexible orchestration across models, tools, and enterprise platforms.

“As AI agents become a core interface for digital experiences, platforms must expose their capabilities in a standardized way,” said Mike Vertal, CEO of CrafterCMS. “Our MCP Plugins open the door to both a new generation of intelligent digital experiences, as well as much higher levels of content and developer team productivity.”

The CrafterCMS MCP Server Plugin is free open source (MIT license) and available for download now in the CrafterCMS Marketplace.

About CrafterCMS

CrafterCMS is the AI-native, Java-based headless CMS built for modern enterprise digital experiences such as global websites, e-commerce experiences, employee intranets, customer portals, mobile apps, OTT video apps, conversational AI experiences, and more. It replaces the limitations of traditional, monolithic content management with a developer-first, API-driven architecture designed for speed, scale, and long-term platform evolution. Visit craftercms.com to learn more.

Mike Vertal
CrafterCMS
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PHILADELPHIA, PA, UNITED STATES, March 5, 2026 /EINPresswire.com/ — Bainbridge Health today announced that Baxter International Inc. (NYSE:BAX), a global medtech leader, has joined the National Infusion Collaborative (NIC).

The NIC brings together over 800 hospitals, health systems, academic partners, and industry organizations to improve infusion safety, operational efficiency, and medication stewardship. Baxter’s participation supports the Collaborative’s goal of fostering open, vendor-agnostic collaboration and shared learning across the infusion ecosystem.

“Baxter has a long history of supporting infusion safety and clinical innovation,” said Sean O’Neill, PharmD, Co-Chair of the National Infusion Collaborative and Chief Clinical Officer at Bainbridge Health. “Their perspective as a global infusion technology leader will strengthen NIC discussions as members work together to share best practices and advance safer medication administration.”

As a member of the NIC, Baxter will engage with hospital and health-system leaders through benchmarking initiatives, educational forums, and collaborative projects focused on addressing real-world infusion challenges. Baxter’s experience across infusion delivery, interoperability, and medication safety will help inform conversations around standardization, workflow optimization, and patient safety.

“Joining the National Infusion Collaborative provides an important opportunity for Baxter to expand its work with clinicians and health system leaders who are focused on advancing infusion practice to best support patient care,” said Ivens Souza, U.S. and Canada medical affairs lead for Infusion Therapies and Technologies and Pharmaceuticals at Baxter. “As a leader in connected infusion systems and digital solutions, we look forward to contributing our experiences while learning alongside NIC members as part of this national community.”

NIC members participate in regular collaborative meetings, national benchmarking efforts, and research initiatives focused on advancing infusion practice across the continuum of care. Baxter’s engagement reflects the growing commitment among industry and provider organizations to work together in support of safer, more reliable medication delivery.

For more information about Bainbridge Health and the National Infusion Collaborative, visit www.bainbridgehealth.com/national-infusion-collaborative.

About the National Infusion Collaborative (NIC)

Founded in partnership with Purdue University’s Regenstrief Center for Healthcare Engineering and led by an independent steering committee of hospital members, the NIC is the largest vendor-agnostic collaborative of infusion practitioners in the United States. NIC provides a forum for hospitals and health systems to share best practices, benchmark performance, and collaborate on solutions that advance medication safety, efficiency, and standardization.

About Baxter

At Baxter, we are everywhere healthcare happens – and everywhere it is going, with essential solutions in the hospital, physician’s office and other sites of care. For nearly a century, our customers have counted on us as a vital and trusted partner. And every day, millions of patients and healthcare providers rely on our unmatched portfolio of connected solutions, medical devices, and advanced injectable technologies. Approximately 37,500 Baxter team members live our enduring Mission: to Save and Sustain Lives. Together, we are redefining how care is delivered to make a greater impact today, tomorrow, and beyond. To learn more, visit www.baxter.com and follow us on X, LinkedIn and Facebook.

About Bainbridge Health

Bainbridge Health is a leading provider of infusion data management solutions, serving more than 800 hospitals nationwide. With its Med O.S.^® platform and Clinical Solutions team, Bainbridge Health helps hospitals prevent medication errors, reduce avoidable drug waste, improve clinician efficiency, and meet regulatory standards.

Joanne Hatfield
Bainbridge Health Inc
+1 215-606-3560
email us here
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Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ever.

PHILADELPHIA, PA, UNITED STATES, March 5, 2026 /EINPresswire.com/ — PurpleLab^®, a leading healthcare analytics company, and Decentriq, a confidential data collaboration platform, announced today a partnership that will enable life sciences brands to measure the direct impact of social media advertising on real-world patient outcomes.

Measuring the impact of media investment on patient outcomes has long been the “holy grail” for life sciences and pharmaceutical brands. While traditional brands have successfully used closed-loop measurement for years, the healthcare industry has faced the rigid privacy requirements (such as HIPAA’s) and the data silos of media platforms.

PurpleLab allows healthcare advertisers to effectively measure media impact across screens, from digital and programmatic to television. Yet, unique constraints of social platforms don’t allow for exposure data to exit walled gardens, and healthcare data cannot be uploaded into these platforms. This has created an industry challenge in achieving comprehensive measurement, as a key element of the media mix remained unmeasured.

In utilizing Decentriq’s data clean room technology, the two companies have established a secure framework that allows these datasets to be analyzed together, unlocking visibility across the full media mix.

PurpleLab can now leverage Decentriq’s confidential computing technology platform and offer its media measurement product suite across any media environment. This lets PurpleLab securely match media exposure data from social media platforms against their extensive healthcare datasets, which include:

• Verified pharmacy and doctor prescription data
• Hospital and health claims data
• Real-world patient outcome signals

“We’ve been looking for a way to close the loop with social media platforms for years, but it was technically not possible or too cumbersome until the advent of data clean rooms,” says Scott Ronay, GM Advertising at PurpleLab. “Decentriq, with its DNA in security and privacy, is the best partner to address this problem and finally provide our clients with the full-funnel visibility they require.”

The integration of PurpleLab’s robust, compliant healthcare data in tandem with Decentriq’s data clean room infrastructure unlocks several key capabilities for pharma marketers:

• Closed-loop measurement in walled gardens: Track the path from a social media impression to a prescription or health claim.
• HIPAA-compliant analytics: Perform complex attribution modeling in a secure data clean room that satisfies the strictest legal and compliance standards.
• Multi-platform scaling: With one major social media platform already confirmed, the partnership expects to onboard additional global platforms in the coming months.

“This partnership sits at the exact intersection of the two industries Decentriq has focused on since our beginning: media and healthcare,” says Pierre Cholet, Chief Customer Officer at Decentriq. “We are proud to provide the technology that helps PurpleLab turn their vision of a truly universal measurement suite into a reality.”

This functionality will be available to all PurpleLab clients effective immediately, enabling life sciences brands to measure social media campaigns with ties to AQ, script lift and HCP visits, unlocking a groundbreaking opportunity.

About PurpleLab
PurpleLab^® is a health-tech company driven by one clear philosophy: outcomes matter most. As your trusted partner for real-world data, we help organizations drive decisive action based on precise insights – with the ultimate goal of giving everyone a fighting chance at the best possible health outcome.

About Decentriq
Decentriq, the “Switzerland of data”, is a confidential data collaboration platform. By enforcing compliance and control with advanced privacy technologies, Decentriq’s data clean rooms help enterprises scale data collaborations across organizational boundaries and unlock value from data that would otherwise be too sensitive to use.

Decentriq powers data collaboration in the world’s most privacy- and compliance-conscious industries, including media, healthcare, banking, and the public sector.

Claudia Santos
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press@purplelab.com
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